Former CEO of Coca-Cola Enterprises, Brian G. Dyson takes an interesting view when thinking about his employees. In his own words each person has five parts of their life they have to juggle. Work, Family, Spirit, Friends and Health. The one that he views the least important, shockingly, is work. He compares these areas of life to juggling balls and that work is a rubber ball but the rest are glass. The connection that Dyson made was that you can drop the rubber ball and it will bounce back however you cannot drop the glass balls for they will never be the same.
Understanding that his employees have a life outside of work is one of the reasons why Dyson was successful as his role at CEO in the Coca Cola company. Dyson's belief led him to realize that the most important thing is to inspire and motivate skilled employees and to treat them as individuals. By doing so this motivates them to perform better because they believe that they are cared for both as professionals and as human beings.
I think that the strategy that Dyson applied to Coca Cola back in the 90's was a step in the right direction for major corporations all over the globe. By such a large company setting the precedent for the "right" kind of motivation it inspires other companies big and small to imitate them. If something is working for a competitor then why should you not copy it yourself.
Posted By: Michael Ziegler
I think that companies would really benefit if more CEOs had this mentality about life in general. There is definitely something to be said for a manager that treats their employees as real people instead of controlling them like robots. If a CEO truly believes in their employees, and expresses that belief, they are likely to be more productive and happy in their job. I think this would also have a positive effect on company turnover rate and job satisfaction. All in all, the corporate world would greatly benefit from such treatment.
ReplyDeletePosted By: Brittany Meredith